At C4 Sightcare we are committed to the highest privacy standards. However you choose to interact with us, we will only collect data that is necessary for us to deliver the best possible service and ensure you are reminded about appointments or anything else relevant to your ongoing care. This policy provides detailed information on when and why we collect your personal information, how we use it and the very limited conditions under which we may disclose it to others.
Collection of your Personal Information
In addition to your basic contact information (name, date of birth, telephone numbers and your addresses) we will collect other relevant details including current and past health and medication information, your examination results, payment details and lifestyle information. We may also store associated information received from other health care professionals as part of your ongoing care.
How we use this information
The information we collect about you is used to ensure we provide you with the best and most appropriate products and services. In addition to your ongoing eye care, we will remind you when appointments are due and suggest relevant products or services that we believe would be of interest. We use your contact information to respond to queries from you, and where appropriate your bank details to collect Direct Debit payments as agreed. We may occasionally contact you to ask for your feedback on services we have provided and to offer the opportunity to trial new products.
Our policy on storage, processing and retention of your information.
To provision and manage our services, your data is stored and processed by Optix Software Ltd within their UK facilities that are certified to ISO27001. If we collect Direct Debits from you these payments will be processed by Eyecare Payments Ltd. Any third-party company is only permitted to process your data for the specified purposes and in accordance with our instructions.
We retain your information for as long as reasonably necessary to provide our products and services and to maintain records to satisfy tax and other legal requirements.
How and when we may share your Personal Information
Where necessary we may disclose your information to health care professionals including the NHS. We may also pass information to external agencies and organisations, including the police, for the prevention and detection of fraud and criminal activity. Should any claim be made, we may pass your personal information to our insurers and if our business is wholly or partially transferred to a third party, your personal information may be one of the transferred assets.
Your rights with respect to the Personal Information we hold
You are entitled to access the personal information that we hold on you; any such request should be made using our contact details below. If any data we hold is inaccurate, this will be corrected promptly on request. In certain circumstances you can request that we erase your data which we will do where this would not prevent us meeting our legal and regulatory obligations.
Updating your communication preferences
You may ask that we do not send you communications using any of the contact details we hold on our records, this may include your email, SMS, telephone and postal information. You may also request we restrict our communications to clinically necessary messages. Your personal preferences can be changed at any time by using the link at the end of every email and SMS message we send or by using our contact details below.
A cookie is a small text file containing information that a web site transfers to your computer's hard disk for record-keeping purposes. A cookie cannot give us access to your computer or to your personal information. Most web browsers automatically accept cookies; consult your browser's manual or online help if you want information on restricting or disabling the browser's handling of cookies. If you disable cookies, you can still view the information on our web site, but the functionality of certain areas may be reduced.
Use and collection of personal information (Website)
In general you can visit our website without telling us who you are and without revealing any information about yourself. If, however, you would like us to send you information, you will be asked to provide certain information such as your contact details. We will store this data and hold it on computer or otherwise. Any information you provide will be solely used by ourselves to provide the information you have requested, we will not pass on or sell your personnel information to any third part.
We may use information that you provide:
(a) Send newsletter updates/product or services information - When you provide details for this purpose.
(b) For assessment and analysis e.g. marketing, customer and product analysis, to enable us to review, develop and improve our services. See Google Analytics.
All information submitted to us via use of our online forms/polls etc is emailed to us. This information is not stored in any database and is solely used to provide the information you requested or help improve our service to you.
Cookies used on our site:
Google Analytics Cookies
These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. To find out more about Google Analytics you can view information here http://www.google.com/analytics/learn/privacy.html
If you wish to opt out of Google Analytics, you can install this small tool from Google to block any Information from being passed on: http://tools.google.com/dlpage/gaoptout
If you require more information about cookies you can view here: http://www.allaboutcookies.org/
If you would like to learn how to block or control what cookies are on your computer you can find helpful information here http://www.aboutcookies.org/
We endeavour to take all reasonable steps to protect your personal information. However, we cannot guarantee the security of any data that you disclose on-line and we will not be responsible for any breach of security unless this is due to our negligence or wilful default.
You can reach C4 Sightcare Opticians via the following:
Newcastle Branch: email: email@example.com, telephone: 0191 232 1002, or by post at Northumberland House, Princess Square, Newcastle upon Tyne, NE1 8ER
Morpeth Branch: email: firstname.lastname@example.org, telephone: 01670 518 612, or by post at 65 Newgate Street, Morpeth, Northumberland, NE61 1AY
RVI Branch: email: email@example.com, telephone: 0191 282 0252, or by post at Claremont Wing Eye Dept. Royal Victoria Infirmary, Queen Victoria Road, Newcastle upon Tyne, NE1 4LP
Last updated: April 2018
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